Building brands we believe in.
We build brands we can all believe in. Brands with a genuine story to tell. Brands that help your consumers live a healthier lifestyle and brands that work hard to make the world better and brighter for everyone.
Strategy
Focus. Define where you play and how you win.
Understand where you are now and where your growth potential can be through the power of customer & market insight. Develop the brand positioning and frameworks needed to meet those needs and opportunities.
Research / Strategy / Positioning / Trading strategy (FMCG)
Brand
Increase your brand traction.
Bring your brand to life by creating a big idea with highly distinctive visual assets and compelling messaging that your audiences will buy into.
Test and refine what resonates with your core and growth audiences, to find an ownable and engaging comms and marketing approach.
Brand creation / Brand ID / Brand refresh / Key messaging / Design / Packaging / Collateral / Web / Digital / Content
Activation
Scale for growth.
Develop targeted communications to play where your target audience will be most engaged.
Implement marketing activities to drive long-term brand building and short-term trial and sales.
Test, learn and refine.
Advertising / TV / radio / digital / outdoor / press / Digital – web / search / Social / Influencers / Experiential / PR
Some friends of Feel
Because we work with people, not ‘clients’.
