Geeta’s

Strategy

Geeta’s has been bringing the real flavour of India to the UK for over 25 years through its iconic Premium Mango Chutney.

This has now pioneered the way for a wider range of authentic Indian products, including; Chutneys & Pickles, marinades Curry Pastes, sauces and the new range of roti flatbreads.

Feel’s brief has been to raise awareness of this authenticity & fantastic taste to widen usage, increase trial & position Geeta’s as the UK’s No1 authentic Indian flavours brand.

Through audience insight and a deeper understanding of how Geeta’s is seen by its existing and growing audiences, we’ve honed the messages that Geeta’s can win with.

Activation

Our highly distinctive ‘The Real Flavour of India’ and ‘Made in India. Loved in Britain’ campaigns capture Britain’s love for authentic Indian flavours across a wider variety of usage occasions.

Insight and strategy include; competitor attribute analysis, growth audience sizing, marketing strategy and brand positioning.

Integrated campaign assets for trade and consumers include; Brand proposition, TV, advertising, web, digital, PR, Social Media and Trade shows.

See Geeta’s social channels here:

Results

We have helped Geeta’s to build their business over the last 6 years, the latest commercial trading results are YOY March 2023 to March 2024 = +45%.