Great Food

Strategy

Great Food is an amazing story of innovation and passion. Once people bite into their baked falafel, they’re sold. Our job was to make a limited budget push the brand into the trade and consumer spotlight to help increase distribution and support NPD.

Activation

There’s no-one who can’t enjoy Great Food’s delicious Free From range. We encapsulated the product and category message with the simple summation: ‘Fresh, Free From, For Everyone’. Trade advertising in the Grocer helped secure distribution whilst our consumer campaign ‘Go Flavourtarian’ inc Press, social, PR and events engaged allergy sufferers and consumers who enjoy food that’s convenient, delicious and healthy.

Results

Increased store distribution & sales in Asda, Morrisons.com, sainsburys.co.uk and Dunnes (Republic of Ireland) and an increased range in Ocado. Attended VegFest Brighton and Allergy & Free From shows where we were selling 2 packs each minute!