Naturo

Strategy

Part of Mackle Petfoods’since 2010.  Naturo is the fastest growing natural wet dog food brand in the UK with major listing gains, Naturo wanted to create a campaign to increase awareness and further drive sales of their, high quality, nutritionally balanced dog food made with 100% natural ingredients.

Activation

We created an integrated campaign for Naturo built on the proposition of ‘We put the best in, you get the best out’. This incorporated national, specialist press, digital advertising, video and PR. We also designed the Naturo exhibition stand for Crufts and negotiating a sponsorship support package.

Social Media content was also developed to highlight the positive change Naturo makes to a dog’s health and wellbeing. Plus we undertook trade advertising, sampling and collateral production.

The second phase of the campaign featured Naala who was crowned the Naturo dog 2017. The winner was voted by members of Naturo’s social media community as well as the general public on a Facebook poll. Naala and her owner Ella were then featured in a second burst advertising campaign.

Results

YOY sales (volume & value) are extremely healthy at + 60% with our integrated campaign reaching 23 million consumers. 3 new national listings were also achieved directly from our trade campaign.