Tideford Organics

Strategy

For over 25 years Tideford Organics has sourced the very best organic and vegan ingredients to create tasty, honest & healthy food which is good for everyone and the planet.

Nature has given us the most wonderful blueprint to work with and this is intrinsic to the delicious plant-only range of soups with flavours inspired from around the world.

Our strategy team supported Tideford to better understand the role that the brand can play in the category (for retailers) and what’s important to consumers, ultimately driving a renewed focus on organic as the headline proposition and shifting language and associations from vegan to plant-based.

Activation

Tideford has benefitted from our in-depth brand diagnosis, including conducting new and reviewing existing research to support brand positioning for a broader audience.

We’ve created a new brand identity & packaging and integrated consumer and trade campaigns inc; advertising, digital, PR, Social and website.

All to build brand awareness, sales, increased distribution & differentiation for the Tideford Organics brand, by making our organic ingredients the hero of all communications in a highly distinctive way.

See Tideford’s  social channels here:

Results

Tideford has achieved healthy growth in the retail sector. We’re just launching the new campaign, so look out for the results we achieve in due course.