White’s Oats

Strategy

White’s has been pioneering and championing great-tasting porridge and oat cereals since 1841.

White’s takes the time (growing, milling, crafting, farming & innovating) so retailers and consumers can trust they’re getting an even more healthy start every day through the natural, wholesome and tasty goodness of White’s Oats.

Feel was appointed to strategically support growth across the range in Ireland and the UK via Waitrose, Ocado and Booths inc Jumbo Organic Oats and cut through the category sea of beige.

Activation

Through our ‘Making Good Mornings Since 1841’, ‘Taste The Journey’ and ‘Know Your Oats’ campaigns, we celebrate the joyful goodness the White’s Oats range brings to both core and new growth audiences in a highly distinctive & authentic way – whilst championing their amazing taste, quality and biodiversity.

This integrated campaign includes TV, digital advertising, recipe videos, social media and PR.

See White’s social channels here:

Results

Whites have enjoyed significant growth and distribution gains in the 3+ years we have been working together.