Comvita

Strategy

Comvita Limited was founded in New Zealand in 1974 and was one of the first companies to sell Manuka Honey from their own hives. Their portfolio now ranges from honeys to food supplements and natural medicines. Renowned in New Zealand and Australia for developing high quality natural products, backed by science for their consumers, Feel’s brief is to help widen distribution, raise brand awareness and increase trial in the UK to grow the brand significantly over the next 2 years.

Activation

Helped develop full trading and communications strategy for Comvita’s range of natural Manuka Elixirs and Manuka Honey plus trade advertising campaign in Grocer mag and pharmacy press.

Also created a digital campaign for Boots and advertising and exhibition collateral for Nat & Org show (NOPE).

Recently created a ‘Count on Comvita’ marque that illustrates to both consumers and trade that Comvita UMF Manuka honey can be trusted for its quality and purity. The 2018/19 Count on Comvita consumer campaign spans digital, print, OOH channels and PR.

Results

Comvita currently +50% YOY and growing