Health & Her

Strategy
The ‘menopause’ taboo is increasingly being talked about in the media, with some big celebrity names coming to the fore to raise awareness of the physical and mental health issues suffered by 45+ women.

With over 30 recognised symptoms and each woman estimated to experience, on average, nine of these – equating to 18 million possible combinations – these can have a vast impact on a woman’s quality of life.

Health & Her is a menopause specialist offering a range of natural supplements, a free downloadable app, expert advice and more to support women through every stage of their unique menopause journey.

Activation
Feel helped establish Health & Her as an authority on Perimenopause – the stage pre-menopause which typically begins around the age of 45.

We created a TV campaign with the first ad in the first ad break during the Davina McCall Menopause Doc on C4, also airs on ITV.
We also created two PR campaigns – the first focusing on its Perimenopause supplement and the second around the launch of its Mind+ supplement for mental health symptoms associated with perimenopause.

This involved extensive product and feature placement, providing expert comment on menopause issues and putting issues surrounding perimenopause and mental health on the news agenda during World Menopause Awareness month.

Results
We have helped Health & Her to become the No1 Perimenopause brand in the UK … and there’s more to follow!