Zelp

Strategy

“Livestock methane emissions contribute more to global warming than the entire transport industry combined. This must be reduced to avoid climate catastrophe.” 

Zelp was founded by third generation Argentinian beef & dairy farmers Francisco and Patricio Norris and they have created a wearable device for cattle that neutralizes livestock methane exhalations at the source. 

Activation

Feel was briefed to create a new value proposition and Corporate ID for Zelp that highlights the urgent need for such technology and engages with farmers, processors, retailers and consumers. Feel also created a PR programme for the launch, which gained exposure on BBC Radio 4 Farming today, Radio 5 live, Evening Standard and across Farming & Environmental trade media.

Results 

Results are confidential – the device is currently undergoing field trials.